Practical guides for local businesses.
No fluff. No gurus. Straight, useful answers to the questions café, barber, restaurant and clinic owners actually ask.
Google Business Profile: 12 fields most owners skip
90 minutes once + 15 min a week = a GBP that outranks competitors. The 12 fields that move the needle.
The barbershop bookings playbook: Instagram to chair
Booksy vs Fresha, no-show prevention, walk-in balance, and a 30-day plan.
The café website checklist: 14 things every café site must have
A practical 14-point checklist + the 5-second test. What to include, what to skip.
Do small local businesses still need a website in 2026?
Google Business Profile is great. Facebook helps. Instagram has your photos. So why still build a website? Three reasons, with the numbers.
How much does a small business website cost in Ireland?
Real numbers for 2026 — DIY builders, freelancers, agencies. What you actually get for €100, €600, €3,000 and €10,000.
Local SEO for Irish small businesses: a step-by-step playbook
The exact checklist we run for every client. Google Business Profile, schema, citations, reviews — and what actually moves the needle.
More posts coming. Got a question we should cover? Email us.
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