How much does a small business website cost in Ireland?

The honest range for a small business website in Ireland in 2026 is €0 to €15,000+. That spread is huge because "a website" can mean five completely different things. Here's what you actually get at each tier, with real numbers, no marketing nonsense.

The five real price tiers

Tier	Total Year 1	What it is
DIY builder	€100–€400	You build it yourself on Wix / Squarespace
Fiverr / overseas freelancer	€200–€800	Cheap freelance, mixed quality
Local fixed-price studio	€500–€1,500	Done-for-you, focused, single-page
Established local agency	€2,500–€8,000	Multi-page custom, account-managed
Enterprise / Dublin agency	€10,000+	Strategy, design, dev, ongoing retainer

Let's break down what each tier actually delivers.

Tier 1 — DIY builder (€100–€400 in Year 1)

Wix, Squarespace, GoDaddy Website Builder, WordPress.com. Pick a template, drop in your text and photos, hit publish.

Real cost: the monthly fee is the deception. Squarespace Business is around €23/month = €276/year. Add a custom domain (€15/year), an email plan (€72/year for Google Workspace), and you're at €360/year — every year forever. Over 5 years: €1,800.

What you get: a site that exists. It will be mobile-responsive (mostly). It will have SSL. It will look like a Squarespace template, because it is one.

What you don't get:

• Time. The honest time investment to make a Squarespace site genuinely good is 20–40 hours.
• SEO that actually ranks. Templates carry generic page structure that's hard to optimise.
• Speed. Most builder sites load in 3–6 seconds — Google's Core Web Vitals penalty zone.
• Anyone to fix it when something breaks at 11pm before a busy weekend.

Best for: tech-comfortable owners with 20+ free hours, who want a "good enough" site and don't compete on local SEO.

Tier 2 — Fiverr / overseas freelancer (€200–€800 one-time)

You post a brief, pick a freelancer in Bangladesh or the Philippines, ship them your logo and content, get a site in 1-2 weeks.

Best case: you get a competent WordPress site for €500. It works. It's fine. They disappear after delivery.

Common case: communication gets confusing, design choices don't match local Irish taste, they use copyrighted stock images, the site is built on a pirated theme that breaks in 6 months, and the "free hosting included" turns out to be on a shared server in Pakistan that goes down on Sundays.

What you don't get:

• GDPR-compliant hosting (genuinely matters in EU)
• Anyone to ring when your booking form stops sending emails
• Code you can hand to anyone else later
• Local SEO that understands "barber Galway" beats "barber Ireland"

Best for: nobody really. You'll either get lucky or you'll spend more fixing it. Skip.

Tier 3 — Local fixed-price studio (€500–€1,500)

Small Irish or EU studios who specialise in single-page, conversion-focused sites for local businesses. We're in this tier. So are a handful of others.

What you get:

• A flat-fee, single-page site built around your actual business (not a template)
• Done-for-you: you supply content and photos, they handle everything else
• Hosted on real EU infrastructure (Firebase, Vercel, Cloudflare)
• Local SEO baked in: schema, GBP sync, fast mobile, geo-targeted content
• 1–2 week delivery
• One round of revisions included, more billable
• Optional ongoing support: €40–€100/month for updates + hosting

What you don't get:

• An account manager. You're talking directly to the person building it.
• A custom CMS — content updates are either DIY through a simple editor or done by the studio under support.
• An e-commerce store with 500 products.

Best for: most local single-location businesses — cafés, barbers, restaurants, salons, clinics, trades. If your business fits on one page and your goal is more local bookings, this is the sweet spot.

Tier 4 — Established local agency (€2,500–€8,000)

Mid-sized Irish or EU agency, ~5-30 people. They'll do discovery sessions, design moodboards, multi-page sites, custom CMSs, and proper photoshoots.

What you get:

• A 5–15 page custom WordPress / Webflow / custom site
• Dedicated project manager + designer + developer team
• Brand work if you need it (logo, fonts, colours)
• Photoshoot coordination (often a separate €500–€2,000)
• Sometimes content writing
• 4–10 week delivery
• Ongoing retainer: €200–€600/month is typical

What you don't get for the money: something dramatically more effective at converting walk-ins than a Tier 3 single-page site. The extra spend mostly buys polish, process, and a bigger footprint. For a single café or barbershop, you're often paying for capacity you don't need.

Best for: small chains, premium brands, restaurants with private dining and events, clinics with multiple specialisations, businesses where the brand work matters as much as the function.

Tier 5 — Enterprise / Dublin agency (€10,000+)

This is brand strategy, UX research, custom dev, accessibility audits, conversion testing, and ongoing optimisation. The site itself might be €15,000–€60,000, with annual retainers in the €1,000–€5,000/month range.

Reality check: a single-location local business almost never needs this. If you're spending €10k+ on a site, you should be doing €1M+ in annual revenue and need genuine measurement, A/B testing, and complex integrations.

Best for: multi-location chains, franchises, hospitality groups, anyone with a marketing director who reports to a CEO.

Side-by-side comparison

	DIY	Fiverr	Studio (Brick & Click)	Agency
Total Year 1 cost	€300–€400	€500	€599	€4,000
Your time invested	20–40 h	5–10 h	1–2 h	5–10 h
Delivery	You decide	1–4 weeks	5–7 days	6–10 weeks
Mobile + SEO	Maybe	Maybe	Yes	Yes
EU hosting + GDPR	Varies	No	Yes	Yes
Hosting year 2+	€350/yr	You sort it	€49/mo or move it	€100+/mo retainer
Year 5 total cost	€1,800	€500 + headaches	€599 + ~€2,940 support	€10,000+

So what should you actually pay?

Honest pragmatic advice:

• One location, simple needs, on a budget: Tier 3 studio. €500–€1,500 one-time.
• You enjoy tinkering and have free weekends: Tier 1 DIY. Set aside 30 hours.
• Multi-location or strong brand: Tier 4 agency. €3k–€6k.
• Hotel chain or franchise: Tier 5 enterprise. €15k+.

One thing that's always overpaying: a Tier 4 agency for a single café. You'll spend €4,000 on a site that converts no better than a €599 one, because for a single location the bottleneck isn't fancy design — it's whether the site is fast, clear, and shows up on Google.

What "€599" actually includes here

For full transparency, the Brick & Click Complete Setup at €599 includes:

• Conversion-focused single-page site, custom-built for your business
• Mobile, tablet, desktop optimised
• 1 year of EU hosting on Firebase
• Google Maps integration, click-to-call, contact / booking form
• Basic on-page SEO (titles, meta, headings, schema)
• 5–7 day delivery from kickoff
• One round of revisions

From Year 2, you either move the site somewhere else (your code, your call) or stay on a €49/month plan that covers hosting + small updates.

The honest bottom line

The right price is whatever pays for itself fastest in your specific business. For most single-location Irish small businesses, that's somewhere in the €500–€1,500 range — fast delivery, no recurring agency fees, just a working site that brings in more walk-ins and calls than it costs.

Spending €4,000 on a website doesn't make it 7× better than a €599 one. It just means you can afford to.

If you're not sure which tier fits your business, the easiest thing is to request a free mockup. No card, no obligation, response within 48 hours — and we'll tell you honestly if we're the wrong fit.